Should your business be switching to cloud telephony?

Should your business be switching to cloud telephony?

Cloud telephony is, in many ways, the future of business voice communication. It offers a range of features that you just don’t get with regular landlines, enhancing productivity, customer service and even staff morale.

What is Cloud Telephony?

On regular landlines, copper wires communicate voice information directly between the sender and receiver. Usually, it’s a two-way street: you can talk to a customer one-on-one, but you can’t have a conference call with a dozen people. It's just not practical.

Cloud telephony is different. It doesn’t rely on landlines at all. Instead, it uses the internet and works similarly to social media apps, letting people log in from any device to make calls.

Cloud telephony offers a host of benefits over and above regular landline services. Here are some of the reasons your organisation should make the switch.

1.    It’s secure

Unlike traditional landlines, internet-based telephony comes with regular security updates, designed to keep all your calls secure and confidential. Voice over Internet Protocol (VoIP) providers regularly push out patches and updates that counter the latest online threats. As a company, you don’t have to do anything: it all happens in the background without any additional administrative overhead.

2.    It’s scalable

Scaling a regular landline telephone service is a challenge. You have to hire an installation company, rip out walls, lay new lines and fiddle around with local exchanges. It’s a massive hassle. Cloud-based telephony, by contrast, is not. Adding new lines is as simple as creating a new online account.

3.    It offers flexibility

Landlines aren’t the most flexible communication tool in the world. If you want to use them, you need to be sat by them, ready and waiting to take calls. Anyone who is out in the field or working from home is forced to use a different communication tool.

Cloud telephony is accessible anywhere and at any time, from both mobile and desktop devices. It means that engineers on site can communicate with customers and colleagues, no matter where they happen to be. It also lets you play with your organisation's practices and ways of working, without fearing being cut off or losing business.

4.    It’s reliable & robust

Cloud telephony is one of the most reliable forms of communication you can choose. Except for the devices you use to make calls, no other component of the system is on-site. Providers keep all the hardware at a variety of third-party locations, scattered throughout different geographies, spreading the risk.

Suppose, for instance, you experience a power outage. Even if your mains devices are out of action, you can still use mobile devices to log into your company VoIP and take calls from customers. You can even cope with an internet outage by switching to mobile internet (3G or 4G) to get access to customers.

5.    It costs less

VoIP costs less than you might think. Many companies see savings in the range of 30 to 50 per cent compared to their current landline setup. Plus, they get a host of additional features they just can’t get using traditional tools.